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Customer acquisition & conversion

CRM, Sales & Marketing

Lead generation, CRM, sales automation, SEO, advertising and customer acquisition.

CRMSEOadssocialfollow-upattributioncampaigns
22 capabilities · GROW-001–GROW-022

What's included

CRM Setup & Customisation

Centralises contacts, leads, deals, tasks and customer history.

GROW-001 · Most SMEs

CRM Data Migration

Cleans and moves contacts, deal history and customer data from spreadsheets or old systems.

GROW-002 · Growing SMEs

Sales Pipeline Automation

Automates stage changes, tasks, reminders and follow-up based on lead activity.

GROW-003 · Trades, B2B, professional services

Lead Capture Forms & Routing

Smart forms capture context and send each lead to the right person or workflow.

GROW-004 · All lead-gen businesses

Lead Source Attribution

Tracks which ad, QR, page, referral or campaign produced each lead/customer.

GROW-005 · Marketing-heavy SMEs

Automated Follow-Up Sequences

Email/SMS/WhatsApp sequences for new leads who have not booked or purchased.

GROW-006 · Trades, salons, clinics, services

Customer Reactivation Campaigns

Identifies lapsed customers and sends targeted comeback offers.

GROW-007 · Restaurants, salons, gyms, retail

Referral Program System

Tracks referrers, rewards and referred customers digitally.

GROW-008 · Services, gyms, clinics, retail

Email Marketing

Newsletters, promotions, segmented campaigns and automated journeys.

GROW-009 · Most SMEs

SMS Marketing

Consent-based promotions, reminders and reactivation campaigns.

GROW-010 · Hospitality, salons, retail, fitness

Google Ads Management

Search, Performance Max or local lead campaigns with tracking.

GROW-011 · High-intent local services, retail, hospitality

Meta Ads Management

Facebook/Instagram campaign creation, targeting, retargeting and measurement.

GROW-012 · Beauty, hospitality, ecommerce, fitness

Social Media Management

Content calendar, posting, engagement, reporting and campaign coordination.

GROW-013 · Hospitality, beauty, retail, lifestyle SMEs

Short-Form Video Content System

Content planning, scripts, editing templates and repeatable Reels/TikTok production.

GROW-014 · Hospitality, beauty, fitness, retail

User-Generated Content Collection

Automates requests, permissions and collection of customer photos/videos/testimonials.

GROW-015 · Hospitality, retail, beauty, fitness

Local Listings Management

Keeps name, address, phone, hours and profiles consistent across directories.

GROW-016 · Multi-location/local businesses

Google Business Profile Optimisation

Optimises categories, services, photos, posts, links, Q&A and conversion paths.

GROW-017 · Local businesses

Local SEO

Location/service pages, on-page SEO, citations, technical fixes and review strategy.

GROW-018 · Local SMEs

SEO Content System

Keyword planning, service pages, FAQs and content production supported by AI and human review.

GROW-019 · Professional services, trades, ecommerce

Offer & Promotion Automation

Creates and schedules targeted promos by day/time, customer group or demand conditions.

GROW-020 · Restaurants, retail, salons

Retargeting Setup

Builds audiences and campaigns for previous website visitors, video viewers or leads.

GROW-021 · Ecommerce, hospitality, services

Marketing Consent & Preference Capture

Records opt-in source and channel preferences so campaigns use permissioned data.

GROW-022 · Most SMEs using email/SMS

Talk to us about crm, sales & marketing.

We'll start with the problem you're trying to solve, then select the capabilities from the catalogue that solve it.